In the world of multiplying online businesses, we’re all tempted by the idea of making money blogging. People out there promise you it’s going to be easy and fast. Or, if you run a company, they also promise you that a blog can totally alternate your marketing.
And then you end up disappointed, because this is all (mostly) untrue.
Blogging is not easy nor fast way to make money. That’s the bitter truth about it. But if you still want to blog for money, you’ve got to consider several things.
Everything about blogging is a long term game.
Even if you manage to grow your audience quickly, you’re going to wait for the results of everything you do anyway. It may take months before you grow your reader base to a notable number. And it could take even longer before you become an authority in your niche.
Existing in the online space is all about who you are and who knows about you. You, as a customer, also tend to choose experienced brands that are present on the market since years. Their large group of customers wins your trust. And it works exactly the same way for blogs.
You won’t ever make money from a blog that nobody knows about or which doesn’t have a large reader base. Or from a blog that appeared recently and its author (you) isn’t any sort of recognised topic authority.
It’s the same for your individual page or for a company blog. It will take time. Not only to fill your website with content, not only to wait for SEO to kick in. But it will also take time to build your online presence and have the social proof (people’s advocacy) speak for you.
I wonder if you – when you start blogging – consider your USP.
USP – or unique selling proposition – is what companies take into consideration when they market their products. It’s what makes them stand out. It’s what draws a
If you copy already existing patterns and write about all those things that were already said a million times, how do you want to stand out?
If you consider writing about something, what actual tangible value are you going to deliver? What is that will make you different?
And no, “I’m going to write better than others” isn’t exactly the answer you’re looking for.
If you want to start a blog with books reviews or beauty product testing, what is that unique thing you will offer? How are you going to draw attention to yourself? Because, in all honesty, who cares about your opinion about this or that?
Until you convince people you’re worth listening to, nobody cares.
These days blogs are available for anyone, but I do believe that it takes more than just writing skills and some post ideas to succeed.
A bit of an entrepreneurial mindset is what you need if you want to stand out. You might have a good idea but it’s not enough. It’s those people who stubbornly push forward and think like business owners are those who eventually make it.
A successful blogger has a lot in common with business owners and marketers. It’s not only the set of skills or mindset that you develop, but it’s also the way of perceiving your readers as people who expect something from you – and you’re willing to give it to them.
If you think you can make money from a blog without having these traits, without the willingness to learn, improve and meet your readers needs as a business owner would – your blog may never be what you want it to be.
Read more: Blog Is Product. Think Like an Entrepreneur
And as we speak of the entrepreneurial mindset, you will also find yourself in need of skills that business owners develop over time.
Long-term planning, having a backup plan for a crisis of any kind, readiness to collaborate or outsource, developing selling and persuasion skills – these are only some of the traits that a blogger eventually develops together with technical knowledge of their site and market awareness.
These skills are useful for a blogger – especially if you hope for making money by collaborating with brands doing influencer marketing. If you rely solely on your writing talent, it’s not enough.
According to this research, the total number of all blogs created worldwide from May 2011 to October 2018 reached 441 million. And we’re speaking Tumblr only.
Crazy amount, right? And how many do you think succeeded?
Most of the blogs out there don’t ever make any money.
Personally, I believe that it’s okay to dream of making money blogging. It’s okay that you know the value of your knowledge or whatever that is that you share with others (let’s be honest, mostly it’s some kind of knowledge). What’s NOT okay, however, is to think that you can make money from a blog without providing any value.
People will smell that from afar. If you’re only thinking about profit, it WILL show on your blog. And your readers won’t like that. Because nobody likes to be just a cog in your money-making machine.
That’s why there’s not enough of stressing it: value, value, value. Less thinking about money and more being helpful.
This might not have been something you wanted to hear. Especially if you ever dreamed of making serious money from blogging.
But sometimes we all need to get a little tough love.
If you feel discouraged, don’t. Determination is what keeps businesses up and running. It’s okay to revise your goals, set them right if they were wrong. Work hard to improve. Nothing that’s worth it, after all, comes without effort. You may not make money from a blog today, tomorrow, in a month. But if you play your cards right, you eventually stand a chance to do it.
If you think your writing isn’t good enough but you’ve got no idea how to improve it, I’ll share some actionable tips next time. They worked for me in my job as a copywriter and a content marketer and I’m sure they’re going to work for you too. Stay tuned!