Checking out what others have to say is just as cool as blog writing itself! Bloggers are, by default, a bunch of people who have some value to share with others. I love blogs that leave with me something practical to think about. And I’m no special snowflake so I’m sure you feel the same way.
But then there are THESE guys. Blogging criminals. People who make us run like hell. You see their blogs and you know you won’t ever come back. Ever!
Let’s have a giggle now. Are you one of them?
Oh, and. Don’t take this post too seriously, would you?
The Niche Kings and Queens rule over their tiny hobby kingdom far, far away. They thought it’d be a great idea to share this hobby with a larger group of people. And at this point, they’re perfectly right. Things go wrong, however, when a Big Bad Wolf (aka wrong idea execution) jumps from behind a bush. The Niche King or Queen is usually passionate about something that a larger part of society has no idea about. But they talk about it as if it does! When you hear them talking about their hobby, you don’t understand them at all. Here’s your example: they may be talking about some film/game/book universe. You’re totally clueless about it but they don’t bother going back to basics.
If you run a blog about something very specific, mind your approach to others. You’ll have to put double the effort into making people see what’s so special in your hobby. Don’t assume they understand you or feel the same way. If you try to attract people who have never even heard about your hobby, you have to speak the language of a newbie, not a seasoned niche enthusiast.
A Professor makes you feel like you’re back in school. Their posts are long, tedious and boring. Even when they write about extreme bungee jumping, they put you to sleep instead of sparking your interest. The Professor type of blogger is capable of killing the fun in every topic. They sometimes think that talking like an academic authority will make them look more serious. And they’re wrong because that’s not what most blog readers want. Sounding stiff isn’t a way to succeed in blog writing.
A Professor should take it easy. Try to approach blog writing like a fun activity, not a mission to change society forever. Even when you educate people, you can do it better than by playing a serious teacher figure. Make your posts more humours, less strict in structure, more conversational. Remember you’re writing a blog post, not a thesis. Your audience wants to connect with you, not see you far away drawing graphs on a blackboard.
You don’t actually know! You can’t tell anything about them
Beware of becoming the Ad Banner. It’s easy to steer that way if you want to make money blogging. Always remember that a #1 rule of existing and surviving in the world of online content is to provide real value.
Read more: What’s Making Money Blogging Really Like?
They often hide underneath the label of a lifestyle blogger. The problem is, they hardly deliver any useful information on leading a happy, successful or healthy lifestyle. They show you where they go, what they eat, what they wear. You see their latest makeup, hairstyle and their cat’s newest collar. You’re getting winded up in pretty Instagram pictures they post and you read blog posts about their latest wellness resort trip but… Exactly. You’ve actually gained no value from any of those. Meanwhile, they gain a lot of attention. And they love it.
Stay on the same course as the Ad Banner if you’ve got something in common with the Self-Promo Master. Focus less on showing off how great your life is and deliver more value to your audience. Creating an illusion bubble of a perfect lifestyle backfired on many already. People much more prefer imperfect people they can identify with.
He or she is the person who thinks they’re mastered their niche and they want to educate everyone around them. They present their knowledge in dogma-styled posts that radiate their self-confidence. An Expert Wannabe sometimes goes as far as shoving their “good advice” everywhere they can. Even when nobody asks for it! And the core of the problem is that they’re nowhere near as knowledgeable as they think they are. Not only they’re wrong about many things, but they refuse to accept it. An Expert Wannabe is particularly dangerous when they advise people on topics such as health, finances, training and so on.
Accept there always will be something you don’t know. You don’t have to be a know-it-all to attract people and make them like you. You can safely share your SO FAR gained experienced. But make it clear you’re a self-learner and your advice should be consulted with a professional. Tell people about your mistakes and be open to learning.
I’m pretty sure you’ve at least once encountered a blogger with some of these traits. I know I have! To be honest, in most cases it made me feel more sad than annoyed – as often when I see
But, as I said – don’t take it too seriously. We bloggers have our downsides just like any people. Let’s laugh at them and try to get better!
You think a document editor is all you ever need to write a good blog post? Well, maybe, but next time I’m going to show you some cool and free tools to make your blogging job easier.