Not all ways to promote your blog are worth your time.
You could disagree now. After all, you’re trying to promote your site. Why not use every possible method out there?
Every blogger dreams about a large audience that impatiently waits for a new post.
But to reach these people, you’re better off choosing the ways to promote your
People online will shower you with
Methods that worked several years ago but not today.
In a moment, you’ll learn about some of them Here are four ways
to promote your blog that
Let’s see what no longer works as it used to.
One of the most popular ways to promote your blog is to share your posts in Facebook groups.
Don’t get me wrong! It’s okay to share them in groups which were created for this purpose. There are communities established for the purpose of finding new readers.
However, this method has one major drawback. Most of
So when I say it’s no longer effective to share your posts in Facebook groups, I mean
Here’s where you’re probably going ask why you should give it up.
Well, it’s because most of these groups have strict no promo rules.
And I’m not surprised. Nobody wants to run a group that gets flooded with links.
I’m in many groups on Facebook. And most of them ban you for attempts to promote your blog, channel or product.
Does it mean Facebook died as a blog promotion channel? Absolutely not. The groups over there are still a fantastic way to promote your blog. The trick is to promote yourself, not your writings.
How? Don’t throw in links, don’t shoehorn your posts wherever you can. Instead of it, let people get to know you. Start discussions. Answer questions. Share your knowledge. Help people. Don’t be a lurker. The more useful information you share with the group, the higher the probability that next time someone will think about you when they’ve got a problem.
Not to mention that group moderators are far more likely to agree on link sharing if they come from an active and helpful member.
Some of the sites teaching you about ways to promote your blog will direct you to web forums. I’m seeing this suggestion less and less but it still turns up every now and then.
Let’s face the truth though. Reddit and Facebook successfully killed the classic forums as we knew them.
Most of them at least. You can still find some forums that are alive and kicking. However, I’m sure that most of your reader base switched to Reddit or Facebook groups already.
If you still want to give it a shot, however, look for active forums. And as always, be helpful before anything else. It’s more than enough to place a link to your site in your signature below a useful comment.
When it comes to ways to promote your blog that don’t rely on social media, commenting on other blogs could be my favourite. Actually, Elna Cain – owner of the Twins Mommy blog – names it as the third most effective way to increase your site’s traffic (check out her post about it – it’s awesome!)
First of all, you show yourself where your audience hangs out. Second, you show yourself to the blog’s owner. And so long your comment isn’t spiteful or painfully laconic, you’re making the author happy. After all, who doesn’t like to read a positive answer to our writing?
A few years ago, it was still popular to link to your site, blog or product in comments under articles found online.
And to be honest, I’ve always hated that method. If you leave a comment with a link to your site on my page, you can expect an express travel straight to the bin.
However! Before you start screaming about SEO, link building and marketing, let me finish.
You see, nobody likes to be used. By leaving comments such as “awesome post, visit my site”, you only show one thing: that in a selfish way you’re trying to use the blogger who worked hard for their brand and audience.
Okay. Doesn’t it go against what I said earlier?
No. Practically every comment form gives you an opportunity to link to your page. If you want to make sure you stand out, you can add your site’s name next to yours.
That’s totally enough. If your comment is useful and provides value, then potential guests will use the link you provide under your name.
Seriously. Don’t do that. Like for like could easily be in the top three of the worst ways to promote your blog.
Let’s take Facebook pages for example. It’s easy to find groups that work exactly according to this rule. So if you write a blog about travelling Asia, then in exchange for your like, you’ll get likes from car mechanics, people living on gluten-free diet and owners of siamese cats.
Maybe you’ll get several thousands of followers, but they’ll be inactive, uninterested and inadequate. And Facebook’s algorithms will instantly pick up that people don’t interact with your content.
Same goes for blog comments. Do you really want for someone to show up on your blog only because your own comment obliged them to do so?
Invest your time and energy in creating real connections. Connections that will turn into meaningful relations and active fanbase that cares about what you do.
These days its hard to imagine any kind of a website without its profile in social media. Facebook, Instagram, Pinterst, Twitter. They tempt us to go beyond our site. To reach people who hang out on these platforms.
But it’s not effective to be present
For example? Instagram is great for fashion bloggers, travellers and pet owners. But not so much for owners of technology or marketing blogs.
Not to mention that being on every single social platform is exhausting. If every of your profile creates a community around it, then you should be active in it. Now, what’s better? To focus on writing useful posts and your blog’s marketing? Or to spend your time answering comments on seven different platforms?
Not every platform is good for your blog. Creating content for each of them can eat a huge chunk of your time. Invest it where it’s really worth it. Where you feel good and you know that it’s where your readers hang out.
The Internet is ever-changing. What used to render results earlier, doesn’t necessarily do it today.
But when it comes to ways of promoting your blog, there are two things that will always be effective. It’s networking and being helpful. These are the methods you should invest in. Methods that don’t depend on changing algorithms and trends.
So let’s talk: what ways to promote your blog, according to you, don’t work as good as they promise?