There’s one thing I noticed that bloggers struggle with. It’s adding a fresh type of blog content to their site.
But before you jump my way – I know, I know. In some cases, it’s quite intentional. When it’s intentional, it’s okay. Just look at me. I’m writing mostly how-to guides, right?
However, sometimes it’s not intentional. There are beginner bloggers – individuals and businesses alike – that simply do the same thing over and over again. And they do that because they don’t know what else they could create.
If your site has mostly one blog content type, then stick with me for longer. Today we’re going to run through several other ideas that will spice things up.
I’m the example. As I wish to teach people to write better blog posts, I mostly do how-to guides.
They’re usually very simple to create. And that explains their popularity, too.
But to create a good how-to guide, go beyond the basic level. Give people something juicy, something they will find new or fresh. You can spice up your guide by adding an unusual angle to it.
Instead of writing “how to take good photos”, tell people “how to take stunning Instagram snaps with your smartphone that will need no filter”.
If you interview someone well-known, this could be a game-changer for your blog. You could up your credibility by piggybacking an influencer! But if you stand no chance of getting a meeting with someone big? Don’t stress. You can start small and your interviews still will be entertaining.
If you know someone who has experienced something interesting, you can ask them to answer several questions.
Here are some ideas of people to interview:
If you’ve got no idea who to interview, use this as your anchor point.
For more info regarding running a blog interview, I recommend you read the following interview guides by Smartblogger.
I’ll be honest, reviews are not my favourite blog content type. I don’t see myself writing one either (but never say never, right?). But I still recommend them if you’ve found that something that is worth sharing with your audience.
Problogger has recently written a really useful guide on how to get products to review on your blog. That should give you several tips where to start.
If you’re writing mostly product reviews, then this type of blog content obviously won’t make your blog more interesting. I’m seeing a lot of blogs that do solely reviews. It’s a good idea to make things different by introducing other types of blog content.
People love stories.
If you have ever read The Storyteller’s Secret by Carmine Gallo, then you already know the power behind good storytelling.
Whether you’re advocating a brand or a personal cause, stories will attract more people than emotionless data. It’s much easier to relate to feelings and images than to percents and pie charts.
People often think they’ve got nothing interesting to tell. But good stories are everywhere! Keep your eyes open for relatable everyday events.
It will be particularly interesting for your readers if your stories include problems and conflicts. Show them the obstacles you faced – obstacles they could face too – and tell them how you’ve overcome it (and how they could, too).
Stories and surveys are on the other side of the scale. And even though I just said people are more eager to get behind a story
Don’t be afraid to run a survey on your blog or social. People will be eager to learn more about their own community or whatever else you’re surveying. And another big plus is that data are so sharable. And who doesn’t like sharing smart stuff?
Gather your favourite things found online in an appealing link roundup.
“My favourite skincare routine articles”
“Best royalty free pictures galleries”
“10 Articles About Training your puppy you must read”
You get the idea, right?
Lists and summaries can come in a variety of forms. Partially, link roundups count into this category, but you can list absolutely anything.
“3 books I’ve read this month and loved them”
“My April goals and how do I plan to achieve them”
“10 places I want to visit before I turn 40”
Not so long ago, here in Bulgaria took place a major protest in defence of Pirin National Park. It was a big thing. Long story short, the protesters were all over the world.
At that time, I’ve been writing about all things Bulgaria. So naturally, when such a controversy popped up, I couldn’t help but write about it as well.
Do the same thing. If a new brand comes to the market, you can express your thoughts and hopes. If you attended a particularly interesting event, mention it. Your blog doesn’t only have to publish the evergreen content. It can serve as a news feed for your audience as well.
Your readers can and will be interested in what you have to say. You don’t have to shower them in data, stories, link roundups or guides. You can also share your dreams and thoughts. It’s a fantastic way to spark discussion in the comments.
For some people it may be a little too personal, but sometimes sharing your personal plans and goals is a good idea.
If you’re all about training or dieting, then sticking to a new workout schedule can be a topic for your next blog post. Your monthly goals can motivate other people. And well, motivate you too.
Unless you want to admit publicly you didn’t crush those goals as you promised. 😉
Your blog can attract a large number of interesting people.
These people can tell some amazing stories even though they don’t have their own blogs. Give them a chance to speak up!
You can interview them or write a story based on whatever they told you. You can go even further than that – make a roundup of your readers. Collect their opinions, their interesting blogs, Instagram profiles or whatever else you think is worth sharing with the rest of your audience.
Spicing your blog content isn’t easy, especially if you’re used to creating one particular type of it. But that’s definitely something you should try, so go ahead now and brainstorm ideas for your next posts.
And if you’ve got an idea now, why not share it in the comments below?